Disclaimers (I'm writing these first but I know what's going to happen)

• This will be a long email, maybe save it for later
• I will probably either sound naive or superiority complex or like a complainer. None of those are true, but when I write about topics like this it's inevitable, so take everything at face value
• I am not calling anyone out directly
• I am very hypocritical (refer to point 2)

We are in times of peak idiocracy and delusion on our side of the internet right now.

This is for one main reason that nobody talks about (except for Ben Bader who had a great tweet about this a few days prior)...

Arbitrage Opportunity due to Network Effects.

I first heard Alen Sultanic explain this a few months ago (and I won't get into details because I am not smart enough to explain it properly).

The TLDR is once billions of dollars of Sillicon Valley started pouring into "content" (which is really just data, data is downstream of everything to do with capital right now), the Consumer:Producer ratio got extremely skewed.

Everyone because a producer.

People who should not be producing (yet),

Fitness coaches that were just active in PE class from playing sports as a kid.

Sales coaches who were either class clows high social skills types or meathead frat bro types and could brute force their way into closes.

Dropshipping coaches who had a blue light blocking glasses store pop off during Cvd, or started during peak Pixel / Pre IOS.

Everyone started making content.

Everyone started PRODUCING.

I think this started around the time Gary Vee was yelling at everyone to "MAKE CONTENT!!!" -- but everyone completely twisted his words.

He (and others) were saying to show BEHIND THE SCENES content of the LEARNING process -- to not wait until you're an expert to share what you were learning.

So what did everyone do?

Post contents like they were experts.

This caused the first arbitrage opportunity: A huge skill gap between "beginners" and those who weren't even in the arena.

The average young person (GenZ mostly) is genuinely brain dead these days. Not to their own fault. Dopamine sickness, the monetization of their behaviour and clicks, social programming, deconstruction of religion and family values etc. etc.

Most people born in the last 20-30 years seem to not have ambition, seem to be "lazy," but they're actually just completely fucking lost. They were sent on a wild goose chase by society at large chasing literally nothing.

They were brought into a fundementally anti-human society, one where in every single thing they do felt like a twilight zone. Mass depersonalization.

Every conversation they have, every movie they watch, every bite of food they eat -- it all just seems slighty off.

So they consume, work, study, and keep trucking along because what the fuck else do you do?

Then, one day, this kid pops up on their TikTok feed. They're not older, smarter, better looking than them, and they don't even seem to have that much better of a life than you...

But they know something you don't.

Something feels off about them, and it's that they seem LESS off than you.

They're a dropshipper, high ticket closer, fitness coach, day trader; they know something you don't.

And they'll teach it to you.

Enter phase 2 of the arbitrage opportunity:

The blind leading the blind.

This was 2-4 years ago.

"Coaches" who had very little experience doing the thing they were teaching, but WAY more in comparison to their "students."

This coincides with the time where TikTok just started RNG selecting good looking teenagers to become "influencers" and airdropping them hundreds of thousands of followers for dancing and making faces to songs.

Suddenly, people who have no authority whatsoever are in positions of authority. And people who have no idea what the fuck is even going on are in a position to listen.

Enter stage 3:

These "coaches" make more money coaching than they EVER did doing whatever it is they're coaching people on.

People catch on. Coaches start teaching people how to coach. Coaches start teaching the coaching coaches.

No one has a fucking drop of business acumen, nor do they even have much desire to be successful; they're just hungry to have SOME sort of reality to grasp onto.

This is when Crypto blows up. You get hundreds of thousands of people who rush in because making money from MoonRocket GENUINELY FEELS MORE REAL than going to school, hanging with friends, watching Netflix.

GameStop feels closer to "real life experience" than their College internship.

Mass hysteria ensues.

You have thousands of kids that don't have an entrepreneurial bone in their body starting some varation of the "post content, sell something" business model.

Regular ass gym bros start getting GymShark sponsorships.

The average popular girl gets signed to a PR agency and pushes skincare products.

The kid from your varsity football team is teaching how to trade Forex.

The stoner cashier from your first part time job is posting chart screenshots from AVAX.

WHAT THE FUCK IS GOING ON?

Keep in mind, everyone is locked in their fucking house during this time. And admit it or not, everyone was scared shitless, too.

Don't worry though, friend. Our knight in shining armour is coming...

Stage 4: The "don't listen to them, I won't lie to you" types.

Nobody knows what's real or not anymore. The least likely to succeed kids are "succeeding" (important caveat -- this was still pre "10k/month is bare minimum!" times. Your friend who made a few hundreds bucks online WAS successful, again, because it was all comparative to the general population).

We need some structure. Someone to look up to.

Someone who's going to tell us the truth about what's going on. Someone to peel back the curtain from all these LIARS!

Someone like...

Iman Gadzhi. Luke Belmar. Andrew Tate.

The cool older brother everyone needed.

This perpetuates everything 100x. EVERYONE is now not only starting their own business... but starting it with the EXACT same blueprint as everyone else.

They're getting taught the "truth." The elites, the Matrix, the central banks -- a generation of kids who skipped basic education getting their minds blown with the "insider truth."

This marked the start of a few key events, most notably:

• The death of Money Twitter (because everyone's DMs started getting flooded with pitches and ChatGPT auto DMs)
• Entrepreneur in the bio
• The Short Form Content meta

This is the era we're all familiar with. The general population colliding with our once underground society.

The flood gates opened.

Every single person either sold something, or bought something from someone who does.

Money printers on, stimulus checks are hitting, and the modern day Iron Curtain was falling.

This led to where we are now, the entire point of this email...

Some of these kids are making money.

I went on a bit of a Tweet storm about this yesterday, which is what inspired this email:

The space is FILLED with grifters, liars, incompetence.

But it is also inevitably filled with a whole lot of people who kind of pulled it off.

Yes, the revenue numbers aren't attributed properly. The Urus is rented. The penthouse is split between 5 of them. The Venmo requests hit as soon as they walk out of the club.

But all of that is FAR, FAR from their part-time jobs.

Remember, the majority of these people selling shit online did NOT ever start their careers, and if they did they never got close to a high up position.

The "real bottom line numbers" is a lot of fucking money for the 19 year old who was installing subs in his Honda Civic to listen to Playboi Carti's new album last year.

And none of them are putting a fucking penny into assets.

The new upper-middle class in training broke the chain of reciprocation. The make money -> buy a house -> put money into the market -> have kids -> live a good life is DEAD.

So many people talk about "inflation" being the cause of all our money issues, but no one talks about the fact that the next generation of high-incomers don't give a flying fuck about business, or success, or stability, or purpose, or family, or anything that used to be a given with professionals.

It's all going to car leases, complex developers, and clubs.

This leads us to the next phase.

It hasn't come yet. I don't know what it is.

But I can guess where it's going:

The Crash Out.

Remember, this new era of earners didn't start a legit business, didn't learn any hard skills, didn't hire anybody, didn't setup systems, didn't buy inventory...

They took advantage of an Arbitrage Opportunity.

They arbitraged the billions of dollars of incentive coming from the big tech companies to make content and sell something.

And the incentive worked.

That incentive will stop eventually. It always does. It HAS to.

Either every single person makes enough content to where it's the expectation, not the exception (thus instead of rewards for doing it, it's punishment if you don't)...

The market matures to where every consumer is only consuming to produce more (which means the coaches will need more coaches who need more coahces)...

Or it monopolizes, the sharks eat the fish, and every single distribution channel becomes Amazon'd.

We have too many people selling shit and not enough salesmen.

We have too many people creating shit and not enough innovators.

We have a lot of people creating softwares for the purpose of creating more softwares.

The CERN particle accelerator of entrepreneurship is FULL SPEED BABY...

And it's going to crash at some point.

This is when you're expecting me to give some sort of answer, right?

Some silver lining?

Tie it all together like Riley always does?

SorryReader... I've got nothing.

I'm surfing these waves the same way everyone else is.

The only difference is...

I know what I'm doing it for.

I know that the extra 5k/month goes into a fund for my younger brothers, not an AMG.

I know that learning real, tangible, timeless skills is more important than jumping from one opportunity to the next.

I know that by the time everyone elses reaches the "what's left?" point of hedonism... the cars, the cribs, the chicks...

That I'll have a nest egg big enough for myself and everyone I care about.

And I know that when the tides change, when the market corrects, when blood is on the street...

When everyone who failed to attribute their success to forces that they had 0 hand in...

When these poor fucking kids who were desperate to grasp onto ANY chance of purpose, of a pursuit to be better, of anything that will give them a wink of hope that the world they're growing up in isn't just a burnt out star waiting for the speed of light to hit the Earth...

I know that I would've already cashed out. I would've kept family first, brotherhood first, giving back first, God first...

And when I'm sitting in my farm house, overlooking my kids chasing the dogs in my 100 achre filed, thinking about which vintage Porche I want to tinker with today...

I hope that you would've played your cards right, too.

And if you did, if you kept your priorities straight, if you focused on family and friends and SKILLS, in assets and protection and mental health, in faith and love and service...

I'll have an empty chair waiting for you on my porch.

- RL